Our Story: The EF Anniversary Book Project

In the summer of 2012, I began a two-year project: creating a 50th anniversary book for EF, the world’s largest private education company. The founder of EF, Bertil Hult, wanted a spectacularly well-designed coffee table book that would tell the story of his company and its strong culture. Bertil, who is Swedish, is a collector of Frank Stella’s work and American Pop Art. He appreciates abstraction, spareness, boldness, silence, and humor — in both obvious and nuanced ways.

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2018-02-14T13:05:25+00:00 April 21st, 2015|Bertil Hult, Business profile, EF Education First, Private publishing venture, Tina Axelsson|Comments Off on Our Story: The EF Anniversary Book Project

Move Over, Estee Lauder

Leslie Blodgett vs. Estee Lauder

Fashionistas don’t take themselves too seriously, the way a U.S. senator always does. And an individual with loads of creativity + business smarts is usually open, self-aware, colorful, intelligent, and comfortable being interviewed.  Leslie Blodgett, the visionary behind Bare Escentuals who caused a cosmetic industry revolution with her crazy mineral foundation, was — as my 13-year old son would say — da bomb. You can click on the photo above to link to the New York Times story that I wrote earlier this month, or use this permalink below.

http://www.nytimes.com/2011/06/12/fashion/leslie-blodgett-of-bare-escentuals-the-queen-of-beauty.html

(Photo credit: Peter DaSilva for The New York Times; Getty Images)

2018-02-14T13:05:27+00:00 June 23rd, 2011|beauty business feature, Business profile, fashion profile, General, The New York Times Styles Section|Comments Off on Move Over, Estee Lauder