Our Story: The EF Anniversary Book Project

In the summer of 2012, I began a two-year project: creating a 50th anniversary book for EF, the world’s largest private education company. The founder of EF, Bertil Hult, wanted a spectacularly well-designed coffee table book that would tell the story of his company and its strong culture. Bertil, who is Swedish, is a collector of Frank Stella’s work and American Pop Art. He appreciates abstraction, spareness, boldness, silence, and humor — in both obvious and nuanced ways.

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2018-02-14T13:05:25+00:00 April 21st, 2015|Bertil Hult, Business profile, EF Education First, Private publishing venture, Tina Axelsson|Comments Off on Our Story: The EF Anniversary Book Project